It was also tailored to be more personal than his previous outings: We wanted 10 really good songs where at no point are you like, “I know what you’re trying to do, you could’ve kept that one.” Sometimes you look back 10 years later and you go, “I see why you did it then, but ‘No, thanks’ today.” By March, we were into that. I analyzed the mistakes and tried not to make those mistakes. Albums I was pointing to were like Marvin Gaye’s What’s Going On, Confessions by Usher, The Blueprint, Illmatic, My Beautiful Dark Twisted Fantasy. shared that the album’s concise 10-track form was a purposeful decision:Ī lot of the thought process was, I held up classic albums and said, “What were the good parts and what were the mistakes?” Sometimes these classics, the continuity is what makes them classic, and then you have these examples of reaching for the single or the radio record. Originally intended to come out on April 4th, No I.D.
However, this new trailer also featured lyrics from a prospective song titled “Adnis.” The trailer confirmed the speculation that the film would be related to JAY-Z’s album on its release date of June 30. About two weeks later, on Father’s day, a similar but shorter trailer was released. On June 7, 2017, a trailer was released, and 4:44 seemed to be an upcoming Tidal-exclusive film starring Mahershala Ali, Lupita Nyong'o and Danny Glover. The album’s promotion started off with mysterious “4:44” subway posters all over Los Angeles and New York. The partnership is set to support the 1Million Project, which aims to connect low-income high school students to the internet.
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The entire album is produced by No I.D.Ĥ:44 was available exclusively on TIDAL in a joint-promotion with Sprint the telecommunications company’s CEO Marcelo Claure announced that every customer is set to receive a six-month trial of TIDAL for free. It arrived after a four-year hiatus, and just 15 days after his historic induction into the Songwriters Hall of Fame on June 15, 2017. 4:44 is the long-anticipated thirteenth album from JAY-Z.